Discover Business Blogs

To discover business blogs could be profitable for many who do business on the internet and make money online at home. However, content is added more frequently than to that of a website. Serious bloggers add entry from daily to no less than 5 days a week. MSN Spaces and Yahoo offer the basic tools to get started.

Here is exciting news for bloggers who want free information on the best way to set up a blog.. If you blog you want to hurry over and check this info ASAP. This is free information and will be a fun thing to be part of in the coming months, as well as a great source for traffic! You can Go there now and try it risk free.

The What, Why and How of Business Blogs

Copyright © 2006 Jason OConnor

Oak Web Works, LLChttp://www.oakwebworks.com/

Blog is short for Web Log or Weblog and the Blogosphere is theonline blog world, some parts of which are hyperlinkedextensively to each other.

This is the Wikipedia definition: Blog is short for weblog. Aweblog is a journal (or newsletter) that is frequently updatedand intended for general public consumption. Blogs generallyrepresent the personality of the author or the Web site.

I recommend that you read lots of people's blogs to learn whatblogs are. Go to your favorite search engine and type in the word 'blog' and the subject you're interested in. For example,'web design blog', or 'blog music', or 'sports blog'.You'll find lots of blogs that way.

Blogs have become a way in which regular, non-technical peoplecan post information to the Web as easily as they can access it.

WHY ARE BLOGS SO IMPORTANT?

Well, they're not that important, yet. But they could be soon,and most likely will be. In fact, some would argue that they arealready vital in today's Web business world. I am not ready toagree to that yet, but it is becoming more obvious to me overtime that blogs can no longer be ignored in business.

Online businesses can benefit from blogging by taking advantageof a vehicle for easily posting new, original, andbusiness-related content on a regular basis.

HERE ARE SOME MORE BUSINESS BENEFITS OF BLOGGING:

* Blogs help to position you and/or your company as experts andleaders in your industry.

* They're interactive in nature. At the end of each blog entryis usually a link that allows anyone to add their own comments toyour blog entries. This allows your customers and potentialcustomers to make comments about your products or services or askyou questions to help them in their buying process.

* Blogs are marketed easily and quickly by their RSS feeds

* Blogs allow you to stress your choice of products, services,relevant news stories, quotes, pictures and more with youraudience, customers and potential customers.

* People are generous with adding links to your blog if thecontent is good, especially within their own blogs. More linksmeans more traffic and better search engine rankings.

HERE ARE SOME WAYS IN WHICH YOU CAN MAKE REVENUE FROM YOUR BLOG:

1. Selling advertisements. Whether you use banners or text links,if your site draws a regular audience interested in your blog topics or theme, try to offer ad space to organizations that are looking to market to your audience. In fact, if your blogs becomes really popular then advertisers will call you.

2. Offering Google's AdSense. Google's website explains,"Google AdSense is a fast and easy way for website publishers ofall sizes to display relevant Google ads on their website'scontent pages and earn money." learn more about AdSense.

3. Affiliate Programs. Affiliate programs allow Web sites whoprovide links to your site to receive payments or reciprocaladvertising in exchange for promoting your Web site. In the caseof blogging, this is reversed, where you post links within yourblog, and collect money from the owners of those links when theyresult in a click-through and sale.

HERE ARE SOME WEBSITES WHERE YOU CAN GET YOUR BLOG LISTED:

BlogWise - http://www.blogwise.com

* Blog Search Engine - http://www.blogsearchengine.com

* Blog Hub - http://www.bloghub.com

* Blog Daisey - http://www.blogdaisey.com

* Get Blogs - http://www.getblogs.com

* Is Blogs - http://www.lsblogs.com

HOW TO BLOG FOR BUSINESS:

First you need to get blogging software. You can choose to create a blog that is housed on another site such ashttp://www.blogger.com (which is a blog service) or you can hostit on your own Web server. I recommend the latter since the links that are developed by others pointing to your blog won't be counted in the search engines. This is because the links areattributed to domains, so a link to http://MyNewBlog.blogger.com gives a link credit to blogger.com and not your domain.

If your blog is a business blog, you really ought to host yourown blog as opposed to using a blog service. You'll need theextra functionality and control.

If you plan on hosting your own blog and if you plan to use aUNIX Web server platform then you need to go with bloggingsoftware such as Movable Type, for example. If you have aMicrosoft Web server platform for your site then you'll needsoftware such as BetaParticle blog. Here is a great list ofvarious blog software: http://www.lights.com/weblogs/tools.html

Next you'll need a database to hook your blog up to. Thedatabase is what stores the blog entries, among other things. Ifyou don't know if you have a database on or connected to yourwebsite server, or if you don't know how to hook up your blog toyour database, contact your host company or Web serveradministrator for help.

Once you have the blog set up on your domain (for examplehttp://www.MyWebsite.com/) and you've hooked it up to a live database, you can start blogging. Generally, each entry is also a day. So you can write a new entry every day, or whenever you want, and that entry will show up on the blog at the top, moving older entries below.

You ought to think of a theme for your blog. In other words, yourblog could be about your personal experiences in the industryyou're in. It could be about your company's product reviews, ornew services. It could be about your thoughts and opinions aboutissues related to your industry. It could be a place where youregularly find and list new resources to help others in yourindustry. The list is endless. But be sure to stick to a themeand be original. You want to offer something of value to yourwebsite visitors.

Sticking to theme helps you position yourself for futureadvertisers and also makes for better reading for your visitors.Furthermore, you want to give a good impression with your blogand with each and every entry if you want it to augment youronline business. Finally, sticking to a theme helps with thesearch engines since it's believed that engines determinewebsite themes and use this information for ranking.

Of course your blog could be about personal things too. Manyblogs are just that, an online journal. But since we'reinterested in Web business here, I am discussing business blogsonly.

What's great is that blogs get indexed easily and quickly bysearch engines. Each entry is another "page" that can bepotentially listed in Google for example, which will drive moretraffic to your site.

Another neat thing about running a blog once it's set up is thatyou do not need to be technical at all to make regular entries.This is helpful if you want to delegate the writing to someoneelse, since technical skills won't be a prerequisite. Thisallows you to have the most qualified person regarding theblog's theme and hopefully the best writer actually making theentries.

Be creative. Add images to your blog entries to spice things up abit. Although blogging can be lonely, keep at it. Sometimes itseems like you're just writing new entries each day for yourselfonly. It may be a while before someone chooses to add a commentto one of your entries. You may not hear from anyone for a longtime. But that doesn't mean people aren't reading it. In fact,check your website statistics to see just how many people arevisiting your new blog. As you add more entries, get your bloglisted on other sites and market your blog. It will build, andeventually you'll have a nice following of engaged readers.

Most importantly, be sure to pepper your entries with calls toaction. For example, if your business blog is attached to yourtravel website and the blog's theme is traveling and findinggreat travel deals all over the world, make sure you add a linkto an entry that points people to a travel special you'rerunning on your website. What would be even better is a blogentry about the fantastic vacation you took to Hawaii andincluded at the end was a link to cheap Hawaii vacation deals onyour website.

Related Resources

Learn how to get traffic to your blog A decent amount of traffic is essential for many reasons. Some bloggers want to disseminate their pioneering ideas and opinions. Others publish content to generate advertising revenue

Does your website provide an RSS news feed? If you have an RSS feed then you have the opportunity to build trust and confidence over time (see my earlier posts on RSS and blogging for more info on how you can use RSS to market your business).

RSS feeds are a great communication medium RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool.

How To Keep Your website Fresh with RSS One of the biggest reasons people visit websites is to get information. If you can regularly provide fresh, quality content on your website you can expect to be rewarded by visitors and return visitors.

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