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Free Publicity
If you are looking to get your name out there, chances are you are looking to do it for little or no cost. So, how do you get free publicity? There are several ways to get this done. One of the main things to remember is that press releases are not just reserved for big announcements or major accomplishments. Put out a press release when you develop a new product or service. Let the community know when you have contests, award prizes, have open houses or when you have a speaker coming to your establishment. Anything that is out of the ordinary of business as usual is grounds for a press release.
Write articles for anybody you can think of; newspapers, trade publications, magazines, newsletters, websites, blogs, ezines. This will not only get your name out there, but will help establish that you know what you are talking about. Write these articles in a "how to" format that is easy to read. Put out free advice - lots of it! You need to create a reason for people to read your press releases and articles. Speaking to communities is a great way to 'create a buzz' about you and your company. Get the public excited about your ideas and plans for the future. You want them to remember you.
Create a website that makes people want to visit. Offer advice free of charge, links to similar sites, provided they do the same for you. Post articles, either written by you or about you, with the author's permission. Put a media kit for your business on your site, this will add to your credibility, and contact information. Use the Internet. Putting together a newsletter or ezine that is delivered electronically will help you sell your services and products to interested parties. Also, when compared to old-fashioned print ads or direct mailings, they will cost almost nothing. Also, once you get their permission, you can send these ezines to reporters who cover your areas, both geographic and industrial.
Make friends. This may sound like a tip you learned in grade school, but it still works in business. Reporters and people who run their own ezines like to have a 'go to guy' when they need an opinion on a certain topic. Make yourself available as this person. Let them know what your experience is and that you would happily share any information you have. This is an excellent way to get free publicity while reinforcing your creditability as well. Call them up every so often to ensure they haven't forgotten about you. Rod Beckwith is a software publisher that has created "Press Equalizer," which generates FREE publicity and backlinks for its users. For more information see:
http://www.pressequalizer.com
Tips, tricks and tools for Free Publicity
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